Sasha Hood, Doula :: Sasha is one of those warm, strong people who inspires both calm and confidence. Her enthusiasm for supporting women in having the best possible birth experience really comes through in the first moment you meet her. Her identity really needed to express her own personality as well as express the magesty and relaxed confidence that her service as a Doula can give a woman in chilc labor. The logo was inspired by a very quick, rough sketch Sasha did while in a visioning process about developing her business and together we refined it into the warm visual that so well represents all that Sasha has to offer.
Business Card (front and back):